Clipping Comes to the Movies: How Micro-Influencer Agency SGG Media Helps the Ground Game for Hollywood Marketing
At a glance
Marketing in Hollywood is often seen through a lens of huge budgets, splashy red carpets and soaring advertisements. But any marketer in show business will tell you that, when it comes to selling a film or series, ground game is just as important. That premise is crucial to the business model of SGG Media, an upstart a
- Primary source
- Variety — Read original article
- Published
- Topic
- Culture
Marketing in Hollywood is often seen through a lens of huge budgets, splashy red carpets and soaring advertisements. But any marketer in show business will tell you that, when it comes to selling a film or series, ground game is just as important.
That premise is crucial to the business model of SGG Media, an upstart agency which represents an army of […]
This summary comes from Variety. Read the full article at the original source.
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