Inside Lollapalooza’s Biggest Brand Activations: From Nütrl Vodka Seltzers to a Coca-Cola Roller Rink
At a glance
Lollapalooza’s 2026 lineup stretches far beyond the eight stages scattered throughout Chicago’s Grant Park. As Lorde, Charli xcx, Jennie, Tate McRae, The Smashing Pumpkins, John Summit, Olivia Dean and The xx take the stage, dozens of brands are setting up their own miniature festival destinations, offering everything
- Primary source
- Variety — Read original article
- Published
- Topic
- Culture
Lollapalooza’s 2026 lineup stretches far beyond the eight stages scattered throughout Chicago’s Grant Park.
As Lorde, Charli xcx, Jennie, Tate McRae, The Smashing Pumpkins, John Summit, Olivia Dean and The xx take the stage, dozens of brands are setting up their own miniature festival destinations, offering everything from Nütrl vodka seltzers (including their just-released peach […]
This summary comes from Variety. Read the full article at the original source.
References
More in Culture
Unlike most of his peers, the lead singer of the world’s greatest rock and roll band has never been one for looking back, even at the recent past. There’s a scene in one of the…
Richard L. O’Connor, Emmy-Winning Producer and ‘The Muppet Movie’ Executive, Dies at 96
Richard L. O’Connor, an Emmy-winning producer known for his work as an executive in charge of productions like “The Muppet Movie,” “On Golden Pond” and “Hickey & Boggs,” died July…
Lollapalooza is streaming live on Disney+ and Hulu for the first time this year. Lorde, Charli xcx, Jennie, Tate McRae, The Smashing Pumpkins, John Summit, Olivia Dean and The xx…
‘Barbie’ Sequel Stalls as David Zaslav Won’t Approve Bigger Salaries for Ryan Gosling and Margot Robbie
When a movie makes more than $1.4 billion at the box office and earns eight Academy Award nominations, the studio is going to want to make a sequel. Such was the case with Warner…