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MS NOW Wants to Turn Its Viewers Into a Fandom

MS NOW Wants to Turn Its Viewers Into a Fandom

At a glance

The cable news network’s president, Rebecca Kutler, wants to leverage its massive online and TV audience to create a fan community. First up: letting you chat with Rachel Maddow.

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The cable news network’s president, Rebecca Kutler, wants to leverage its massive online and TV audience to create a fan community. First up: letting you chat with Rachel Maddow.

This summary comes from WIRED. Read the full article at the original source.

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