IPL’s value soars past $20bn to rival NFL as one of world sport’s biggest brands
At a glance
Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the US-based investment bank Houlihan Lokey. The T20 c
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Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the US-based investment bank Houlihan Lokey.
The T20 competition’s value rose 10.3% over the past year, underlining its position as one of the world’s most valuable sports brands, the bank’s report said. “On a per-match basis, only the NFL ranks ahead of the IPL globally.” Continue reading...
This summary comes from Sport | The Guardian. Read the full article at the original source.