Bluesky’s new CEO wants a big tent, not a bubble

Today, I’m talking with Toni Schneider, who is the brand new CEO of the social platform Bluesky — he formally took over after a short stint as interim CEO.

This is one of my favorite kinds of interviews to do on Decoder , because a couple years ago, we had Bluesky’s prior CEO, Jay Graber, on the show — she’s now the company’s chief innovation officer, and all of that kind of shuffle is pure Decoder bait.

And a new CEO often brings with them new priorities, which is perhaps the most Decoder subject of all.

Bluesky in particular is a company pulling in a lot of different directions: There’s a Twitter-like social media app, which is what most people are familiar with, and then there’s the underlying technology behind that app call AT Protocol, which allows anyone to build social networking products that interoperate with Bluesky.

As you’ll hear Toni say, that ecosystem is vibrant and growing — it’s called the ATmosphere, which is adorable.

But the users of Bluesky the app are not the same as the people building on AT Protocol, and the goals of a company founded to push forward the ideas of open and interoperable social standards are not necessarily aligned with the things all those us

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  Bluesky’s new CEO wants a big tent, not a bubble